Using Quora To Create and Sell Your Course
When creating a course the best way to get better insight into what it is that your audience wants is to do your research. For most of us research can take away the excitement of creating but it’s imperative that research is done and done correctly. There are many different ways to do your research but today I want to share a tool that is often overlooked!
Quora.com is a Q&A site where anyone can ask a question and get answers. This is Google’s version of Yahoo’s answers, if you remember this! While many question sites got abused and eventually shut down Quora is one site that is actively thriving! But basically it’s a great tool to use to better understand your readers.
You, as the course creator, need to be able to recognize what kind of questions your learners might ask…or better yet, what kind of questions lead to more sales.
Quora is a great site to get this information. When you go to quora.com and navigate to the top left, you'll see a search box. Here you can type in your genre, questions or specific keywords. Once you hit enter, Quora will find a load of questions that meet your requirement. Here’s where you can dive in and do your research. See what people are asking or what their pain points are.
Consider what questions or information you would like to include in the content of your course based on the feedback, results, questions, and concerns you’re noticing on quora.
After you’re done with creating your course you should still take advantage of quora.com. You can do this by finding questions that pertain to your course topic and then giving your answer. You’ll not only help out your ideal learner, but you'll also be seen as an authority leading people to lean more on you. Furthermore, you can drop a link to your course, freebie, or website and increase your engagements and ultimately sales. Once you have answered a couple of questions in a specific subject or on a particular category, you will start to notice that Quora users will request you for answers to their questions as well…which is a nice bonus!
Don’t allow this to frustrate you thinking you have to be tied down to another social media site. It can be a process you use once or twice a week or while waiting at the doctor's office etc (the first time I used it I was waiting for my eyebrows to get done). The good news with Quora is unlike any other social media sites where your posts and content quickly get lost Quora answers are public for a significant period of time. In fact, because it’s indexed on google someone years down the road searching your topic could run into your response making this become one of the best evergreen tools you have in your repertoire!
Quora can actually be quite fun if you let it be!
Now knowing that quora is a tool you need I am going to challenge you to head over and create your account. You can use your Facebook, Google+, or email to do it.
Once you sign up it will be imperative to take your time and put together a great profile that will convert. The information you place on this profile should be geared towards the type of questions you intend to answer for your ideal reader! For example, if you’re writing a personal development book your profile needs to reflect personal development.
Then start answering questions.....as the expert you know you are!
If you're looking for more tools to get started creating your course without the overwhelm sign up for my FREE course creation made simple guide here: https://nicolyawilliams.com/coursecreationmadesimple/.
