Building Course Buzz
There are different types of marketing for each stage of the course creation process and it’s important you don’t wait too long to consider this. Many people want to have a launch party or a grand launching on the day the "doors open", but book marketing is much more than that. To have a successful launch you need to think strategically and have activities for all phases of your course launch: pre-launch, launch, and post-launch.Pre-launch- share some of the course material on social media, send updates to your email list, share behind the scenes, and build the excitement. Also consider other places you can share your expertise or samples so people have a chance to see what you have to offer. *many people think you shouldn’t market your course in the early stages. Before the course is finalized, you have a lot of fun things to share: the title, the fact that you’re creating a life changing course, behind the scenes, your launch date, special offers, the overview, early reviews and feedback.Launch phase - determine who can share your course on a broader scale (who do you know who would love to promote your course?). Consider a fast action bonus for those who purchase within a certain time frame. Consider how you can hype up the "doors open" phase and show people why they NEED to be there.After launch - share positive reviews/testimonials with your audience and offering a special discount or bonus. Be sure to look for ways to get in front of new audiences (podcast or blog features etc.). Never stop sharing your course if you always want people enrolling.Whatever you do - do NOT assume the course will market itself. Promo it like it's going out of style. So while it may seem early to begin thinking about this I challenge you to craft a plan for your launch and if you do using some of these ideas you will be on your way to creating a profitable and impactful launch.If you'e looking for support with you course creation journey sign up for me FREE training and guide here: https://nicolyawilliams.com/coursecreationmadesimple/
